Promotional Mix for the Tide Racing Campaign Essay -- BTEC Business Ma

Promotional Mix for the Tide Racing Campaign there argon hundreds of different ways top notch companies promote their products. When companies aggregate the many promotional methods intaked to promote a specific product, they pay the promotion commix for the product. The promotion mix is made up of four-spot elements advertising, personal selling, public relations, and sales promotion. Our assignment was to collect five items from the promotional mix in one campaign. Tom Utz works as a salesman for proctor & Gamble. He works directly with the Nash Finch wholesaler based disclose of Minneapolis, MN, which owns several grocery chains such(prenominal) as Buy N Save, Albertsons and Econo Foods. Tom specializes in selling backwash detergent soaps such as Tide, Gain, Era, and Cheer to Nash Finch retail put ins. One of his biggest campaigns is selling Tide laundry detergent in the Tide Racing campaign.AdvertisingAdvertising is a paid non-personal communication about an organiz ation and its products transmitted to a chump audience through mass media. Some examples are television, radio, newspapers, Internet, and direct mail. keep an eye on & Gambles most prominent form of advertising are television ads. Many people do not realize the products they use are even made by Proctor & Gamble. I eat up collected a Spanish direct mailing by Proctor & Gamble c eithered avanzando con tu familia, which means better living with your family. The magazine offers tips for victimisation beauty products such as shampoo, make-up, deodorants, and toothpaste. It also offers advice for selling your home and cookery tips. The end of the direct mailing magazine has many coupons for purchasing the items they erudite about. Proctor & Gamble hopes to get the consumer to try t... ...am include a t-shirt, hat, raging wheels car, water jug, and even a remote control car. These are all items donated by Proctor & Gamble to the retail stores in order to cunt the attenti on of consumers. Thousands of people are leaveing to sign their names up for a chance to win in a free drawing. The drawings will benefit the company because they are getting their name and product featured, and the store benefits because it will lure customers into the store and extra purchases. This is a win-win situation for some(prenominal) parties.I have found various items from all four of the promotional mix elements. Effective promotional campaigns require a solid mix of items from the four elements. Companies seek to find the right variety from the four elements, and sometimes do not use all four elements. Tide speed uses all four items to promote their sponsorship with NASCAR.